THIS IS NOT IN REFERENCE TO ANY ONE ARTIST, JUST SOME PERSONAL OBSERVATIONS IN GENERAL. IF YOU GET OFFENDED…YOU MAY BE THIS KIND OF ARTIST!
5: YOU WANT FREE SUPPORT! Nothing in life is free. No I don’t mean the support always having a monetary value; it may only require time at most. I’ll give you an example: Artist wants his song played by the DJ, whether it be on radio, clubs, or a mixtape, however, Artist never once came out to where the DJ may be spinning or even tunes in to the DJ’s mix show. A lot of time support is all that is needed. If you show your face from time to time and have a conversation outside of twitter and Facebook it may get you somewhere. Me personally, I showed a lot of love to artists that never tried to return the love so the record has to be SUPER good for me to try and break it, if you think that the song needs work then I probably will too!
4. SPAMMERS! Someone find me the person who told independent artists that the way to get their song heard is to tweet people they don’t even know a link and I will push them off the ledge myself. Artists we are in 2017, you can’t really think that these people are downloading these songs, NO! Stop it…I’M SICK OF IT! Yes, I will spam you with the quickness, but that’s me personally. Most people that are involved with music will give you their email. If they don’t then 9 times out of 10 they won’t listen to it from a twitter link either, so just keep it moving to the next person that will listen.
3: UNAPPRECIATIVE! Some artists are very unappreciative in the industry so it turns people away from wanting to help them out or work with them. For an example, you can play a local artists’ song in the club but they may ask you to play it later in the night next time or just don’t even acknowledge the fact that you played the song like it’s TIMAYA. or TEKNO and I just HAVE to play it. It goes the same for radio; sometimes you can never please some artists. In some cases artists kill themselves and don’t even know it. I’ll tell you one of my personal experiences. There was one song during the summer time that got in rotation at one of the local radio stations. It was a nice catchy song that had potential and something female and males could vibe with. I would play this song on a regular in clubs and never once asked the artists for anything. Each week on twitter, the artist would shout out the same specific djs giving thanks, which only included about 4-5 DJ’s. I didn’t ask nor did I expect recognition but if you are going to give thanks it should be to ALL DJ’s and personalities who are playing your record. So eventually I noticed this and backed off from the record. It wasn’t a record where people would notice if I didn’t play it so it didn’t hurt anything. If I could talk to that artist I would tell him to look at bigger names like a iLLBLISS, 2BABA , Jay-Z, etc and take notice that when they are giving thanks, they do one “Thanks to ALL DJ’s and radio stations for playing my records”. In his case, like many others, he didn’t even know he was killing himself.
2: NO GRIND! Often times artists will come to a DJ with the mindset that if I can only get the DJ or radio to play my record I’ll be good. NEGATIVE! If the DJ starts to play your record you should go in overdrive with promo and appearances at that point. One thing I don’t see in my particular city is artists with promo items. The DJ, venue, or promoter will book an artist for a show and the only thing in their hands when they walk in is a show is a CD. Me personally, if I managed an artist I would make sure that promotional items are always ready (CDs, shirts, towels, flyers, etc). People at clubs have probably been drinking throughout the night so after you perform and leave, when they wake up the next morning sober, they have absolutely no idea who performed the night before. By having promotional items, you put your name and product back in front of their face. Some artists will show up to a party, whether they are performing or not, and go to VIP get a bottle and get drunk. The same money that was spent for the bottle could have been spent on promo materials.
1: IT’S GARBAGE! At the end of the day the quality has to be present in the music for anybody to want to risk their name and reputation to play it. It’s simple. Just because you think it’s the best thing since sliced bread, doesn’t mean others will. Get second, third, and fourth opinions before even taking it to the radio stations and DJs. Honestly, if you take a few trash records to get the DJs opinion or a Music Directors opinion, they will stop listening. Believe it or not, people do give chances. No one will stick their neck out for something that just isn’t worth it. If your friends co-sign EVERY song you make, get better friends or don’t let them be the ones to say yes this is the one. Also, spend a little extra money making sure it gets mixed down and mastered. Just because it sounds good on your home speakers doesn’t mean it will sound good playing through a club sound system. One example was this track I got about a year ago from a South South Nigerian artist that I thought was a very real and nice song. I played it in my house and thought doesn’t sound toO clear but then I played it as the first song at the club and it sounded like I was playing it from my phone’s voicemail. I couldn’t do anything with it.
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